Another hire who looked good on paper…
Six months in, you’re buried under a mountain of excuses. They’re bringing in tiny accounts, draining your time, and bleeding your payroll. You’re not growing—you’re babysitting. Again.
They said they were “hungry.”
But their activity says otherwise. They’re playing in the shallow end—writing 1,000 baby accounts at $1,000 each. They’re not serious. They’re not building anything. They’re just… around.
Meanwhile, you’re carrying your agency on your back.
Another year. Another 12 months of stress. Another fiscal cycle with you in the trenches doing all the heavy lifting while your so-called producers sip coffee, attend webinars, and celebrate mediocrity.
You’re exhausted. And that pit in your stomach? It’s not indigestion.
It’s failure in recruiting.
You’re not hiring producers. You’re funding hobbies.
And it’s costing you everything: time, energy, opportunity—and worst of all, belief.
You Don’t Need Another Producer
You need a Million Dollar Producer—someone who brings in serious, renewable revenue year after year. Someone who’s not just “on the team” but scoring goals that change the game.
You don’t need someone who can “make dials.” You need someone who can make an impact.
This isn’t about finding someone with a pulse. It’s about building an agency that prints freedom.
Wayne Gretzky didn’t skate to where the puck was. He skated to where it was going.
You have to do the same. Recruit based on trajectory, not promises. On mindset, not mouth.
Start Building a Future with Million Dollar Producers
You don’t build a dynasty with warm bodies. You build it with killers—the ones who:
Show up early
Hunt down whales
Hate losing more than they love winning
Close six-figure accounts like clockwork
Million Dollar Producers don’t wait for leads. They build pipelines. They don’t beg for permission. They bring results.
Until you find them, your growth is a mirage.
Stop Paying for Activity. Start Demanding Outcomes.
Let’s be brutally honest: if you’re still paying producers who average $30K a year in commission, you’re not running an agency. You’re running a daycare with a sales quota.
And every day you delay finding a Million Dollar Producer, you lose:
$10,000+ in missed revenue
Market share to your hungrier competitors
Credibility with your own team
What to Look for in a Million Dollar Producer
Mental Toughness: Rejection doesn’t faze them—it fuels them.
Vision: They don’t just want a job—they want equity, leadership, and legacy.
Urgency: Every call, every pitch, every follow-up is on fire.
How to Recruit Them
Stop Fishing in the Kiddie Pool – LinkedIn isn’t enough. You need aggressive outreach, headhunting, referrals from your top clients.
Create a Killer Opportunity – Sell the vision of your agency, not the comp plan. Show them a runway, not a ceiling.
Set the Bar High – Let them know upfront: this isn’t a job for hobbyists. It’s a mission for top 1% closers.
Test Fast, Fire Faster – Give them 30 days. You’ll know. Don’t drag it out.
The Power of Million Dollar Producers
Million Dollar Producers aren’t just better—they’re exponential. One of them can outproduce five average reps. They:
Fill your pipeline with profitable business
Build your agency’s reputation
Attract more elite talent
And most importantly, they give you your life back.
No more micromanaging. No more hand-holding. No more wondering if next year will finally be the one.
Ask Yourself:
👉 Are you recruiting hobbyists?
👉 Or are you building a bench of Million Dollar Producers?
You know the answer.
Now act like your future depends on it.
Because it does.
